How it works

From capture to decision in a continuous monitoring flow.

MediaCrawler links capture, contextual AI reading, prioritization, and delivery in a single operation — with transparent governance across ops, comms, and legal, plus an auditable trail for every event.

  • Continuous coverage across radio, TV, web, streaming, and social
  • Contextual AI reading with criticality-based validation
  • Auditable trail from each piece of evidence to the decision

Flow stages

Six stages, from scope to per-team delivery

Each stage has a clear purpose, operational metrics, and defined ownership. Stages chain together but can be revisited at any time.

  1. Stage 01

    1. Scope setup

    30 minAverage setup

    We map goals, sources, critical terms, and risk levels to configure monitoring for your operation.

    • Priority channels and territories
    • Keywords, entities, and themes
    • Criticality and escalation rules
  2. Stage 02

    2. Capture and structuring

    12.4k/hSignals per hour

    The platform captures content across radio, TV, web, and streaming and converts everything into structured, traceable data.

    • Continuous ingestion from authorized sources
    • Timestamps and source identification
    • Standardization for operational reading
  3. Stage 03

    3. Contextual AI reading

    HighPrecision

    Signals are interpreted with AI to classify topic, sentiment, narrative, and risk potential, with criticality-oriented validation.

    • Classification by context and impact
    • Grouping by event and narrative
    • Assisted review for sensitive cases
  4. Stage 04

    4. Prioritization and routing

    < 2 minCritical SLA

    Each event is routed to the right team with enough context for fast action.

    • Alerts by operational priority
    • Routing to operations, communications, and legal
    • Response SLA by risk level
  5. Stage 05

    5. Evidence and governance

    100%Audit trail

    Every decision is backed by an auditable trail that preserves history, source, and rationale.

    • Complete event timeline
    • Record of decisions and owners
    • Foundation for compliance, audit, and reconciliation
  6. Stage 06

    6. Team-specific outputs

    3 frontsOps · Comms · Legal

    Each team receives action-ready information in the format needed for execution and decision-making.

    • Operations: airing alerts, deviations, and interruptions
    • Comms/Brand: mentions, narrative, and repercussion
    • Legal/Compliance: structured evidence and technical history

What defines the flow

4+Media typesRadio, TV, web, streaming, social
24/7Continuous captureFrom authorized sources
Real-timeAnalysisAI with human validation
100%Audit trailExportable evidence

Frequently asked questions

How the flow works in practice

We've gathered the most common questions about how MediaCrawler captures, interprets, and delivers actionable information.

How does MediaCrawler capture radio and TV content?

The platform continuously ingests authorized sources, with timestamp and source identification. Each signal is structured into searchable text with preserved chain of custody for later use.

How long does the initial setup take?

Standard setup is delivered in up to 72 hours after scope, sources, and term dictionary are defined. For critical windows, the operation can go live within 24 hours.

How does AI classify and prioritize events?

Contextual AI reading classifies topic, sentiment, narrative, and risk potential. Sensitive events go through assisted review, and criticality is validated against rules set during setup.

Can criticality rules and SLAs be customized?

Yes. Each rule is configured during setup with owners, priorities, and SLA by risk level. Rules can be adjusted at any time without affecting the event history.

How are alerts and reports delivered?

Alerts go to the responsible teams in real time (email, webhook, internal integrations). Briefings, dashboards, and reports are delivered on a daily cadence or per the project's defined window.

Is data stored in an auditable way?

Yes. Each event has timestamp, source, and chain of custody. Evidence is exportable in PDF, CSV, and JSON with reproducible criteria for legal, regulatory, and external audit use.

Ready to start

Accelerate the operation with a decision-driven flow

Within one business day we come back with scope, priority sources, and an activation plan for your team.

  • Setup in up to 72h
  • Team supports activation
  • Audit trail from day 1

Activate a decision-oriented monitoring workflow

We define scope, criticality, and delivery format around your operation.

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